a one-page audit for AI tool founders that replaces prompt-box heroes, vague agent claims, and decorative proof badges with a concrete buyer, buyer-visible job, proof checklist, and before/after landing-page copy, backed by 162 comments on Performative-UI and 23 Indie Hackers comments on an AI landing-page roast. → See full breakdown in the Action section below.
Buyers have lost patience with default promises. If your hero still leads with "AI-powered", competitors are already writing "we can show you receipts".
Sell clarity before features: one concrete buyer, one job, one proof artifact, one price.
Watch the language around AI products: the winners are becoming more specific, and the vague ones are becoming comedy material.
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Landing Page Specificity Receipt
a one-page audit for AI tool founders that replaces prompt-box heroes, vague agent claims, and decorative proof badges with a concrete buyer, buyer-visible job, proof checklist, and before/after landing-page copy, backed by 162 comments on Performative-UI and 23 Indie Hackers comments on an AI landing-page roast. → See full breakdown in the Action section below.
1-minute audit · paste your hero into a doc ↗
30 words · this becomes the first draft of your /trust page ↗
1 post · 1 chart · /trust path · turn the next crisis into an asset ↗